Japanese Keigo: Polite, Respectful & Humble Speech Complete Guide
Japanese keigo (敬語) is the system of honorific speech that governs how you talk in formal situations, workplaces, and with people of higher social standing. It has three layers: 丁寧語 (polite — the ます・です level you already know), 尊敬語 (respectful — used for other people's actions), and 謙譲語 (humble — used for your own actions to lower yourself relative to others). Getting the direction wrong — using humble forms for others or respectful forms for yourself — is a serious social error.
Covers: three types of keigo, full verb table (plain / 丁寧語 / 尊敬語 / 謙譲語), お〜になる vs お〜する patterns, essential business phrases, ご苦労様 warning, 5 critical mistakes
Any situation requiring politeness — strangers, colleagues, customers
Respectful
尊敬語
そんけいご
Elevate the other person's actions
Actions of superiors, customers, elders — people you respect
Humble
謙譲語
けんじょうご
Lower your own actions
Your own actions when speaking to or about superiors
Core Keigo Verbs: Four-Way Comparison
Plain form
丁寧語
尊敬語 (others' actions)
謙譲語 (your actions)
いる
います
いらっしゃる
おる
行く
行きます
いらっしゃる・おいでになる
参る(まいる)
来る
来ます
いらっしゃる・お越しになる
参る(まいる)
言う
言います
おっしゃる
申す(もうす)
する
します
なさる
いたす
食べる・飲む
食べます
召し上がる(めしあがる)
いただく
もらう
もらいます
—
いただく
あげる
あげます
—
差し上げる(さしあげる)
くれる
くれます
くださる
—
見る
見ます
ご覧になる(ごらんになる)
拝見する(はいけんする)
知っている
知っています
ご存知ですか(ごぞんじ)
存じる(ぞんじる)
聞く・訪ねる
聞きます
—
伺う(うかがう)
Productive Patterns: お〜になる vs お〜する
These two patterns let you make almost any verb respectful or humble without memorizing a separate form.
Pattern
Type
How to form
Examples
お〜になる
Respectful (尊敬語)
お + verb stem + になる
お読みになる・お待ちになる・お使いになる
お〜する
Humble (謙譲語)
お + verb stem + する / します
お持ちします・お送りします・お伝えします
ご〜になる
Respectful — Sino-Japanese verbs
ご + Sino-Japanese noun + になる
ご利用になる・ご確認になる
ご〜する
Humble — Sino-Japanese verbs
ご + Sino-Japanese noun + する
ご連絡します・ご説明します
Use お〜 with native Japanese (訓読み) verb stems and ご〜 with Sino-Japanese (音読み) verbal nouns. The direction is clear: になる raises the other person; する lowers yourself.
Essential Business Keigo Phrases
Phrase
Reading
Meaning & usage
いらっしゃいませ
いらっしゃいませ
Welcome — used to greet customers entering a shop or business
お世話になっております
おせわになっております
Thank you for your continued support — standard opening in business email and calls
失礼いたします
しつれいいたします
Excuse me / goodbye — humble; used when entering or leaving a superior's space
よろしくお願いいたします
よろしくおねがいいたします
I respectfully request your cooperation — closing phrase for emails and introductions
かしこまりました
かしこまりました
Certainly / understood — more humble than わかりました; used with customers and superiors
承知いたしました
しょうちいたしました
I understand and acknowledge — formal alternative to かしこまりました, common in email
ご確認ください
ごかくにんください
Please confirm / please check — respectful request used in business writing
お疲れ様です
おつかれさまです
Good work / thank you for your effort — used with colleagues and superiors (NOT ご苦労様)
ご苦労様 warning:ご苦労様(ごくろうさま) is said ONLY by superiors to subordinates — it implies you are acknowledging their labor from above. NEVER say it to a customer, supervisor, or anyone of equal or higher status. Always use お疲れ様です with superiors and colleagues.
5 Critical Keigo Mistakes
Saying ご苦労様でした to a superior. This is considered very rude because ご苦労様 is inherently top-down — it is used only by those in authority to those below them. Use お疲れ様です when addressing superiors or colleagues of equal rank, always.
Using humble forms for someone else's actions. Do not say ✗ 先生が申した — 申す is a humble form for YOUR OWN speech. For your teacher's words, use the respectful form: ✓ 先生がおっしゃった. Applying humble forms to others is one of the most common and most offensive keigo errors.
Using respectful forms for your own actions. Do not say ✗ 私がいらっしゃいます — いらっしゃる is reserved for others' actions. For yourself, use the humble form: ✓ 私が参ります. The direction of the form must match who is performing the action.
Double keigo (二重敬語). Stacking two respectful mechanisms on one verb is redundant and unnatural. ✗ お読みになられた combines お〜になる and 〜られる for no added benefit. The correct single form is ✓ お読みになった. One honorific mechanism per verb is sufficient.
Using plain form in business situations. Even わかった (understood) sounds abrupt and unprofessional in a business context. Use かしこまりました (most formal, with customers) or 承知いたしました (formal, email and business settings). The level of formality you choose signals your professionalism.
FAQ: Japanese Keigo
What are the three types of Japanese keigo?
Japanese keigo (敬語) has three main types. 丁寧語(ていねいご) uses the ます and です forms — the standard polite level for most formal situations. 尊敬語(そんけいご) is used to describe the actions of a person you respect, elevating their actions. 謙譲語(けんじょうご) is used to describe your own actions in a way that lowers yourself relative to the other person. The three types work together: you use 尊敬語 for their actions and 謙譲語 for yours in the same conversation.
What is the difference between 尊敬語 and 謙譲語?
The key difference is direction. 尊敬語 elevates the actions of the person you are speaking to or about — it raises them. 謙譲語 describes your own actions in a lowered way — it lowers you relative to them. When a superior eats, you say 召し上がる (sonkeigo). When you eat or receive something in front of a superior, you say いただく (kenjōgo). Mixing the direction — using humble forms for others or respectful forms for yourself — is a serious and offensive error.
How do お〜になる and お〜する patterns work?
お + verb stem + になる is the respectful pattern for the actions of superiors: お読みになる (you read, respectfully), お待ちになる (you wait, respectfully). お + verb stem + する is the humble pattern for your own actions: お持ちします (I will carry it for you), お送りします (I will send it). The rule: になる raises the other person; する lowers yourself. Use ご〜 instead of お〜 with Sino-Japanese verbal nouns.
Why is ご苦労様 considered rude to superiors?
ご苦労様 is inherently top-down — it is said by a person in authority to someone below them, acknowledging their labor. Using it toward a supervisor or customer implies that you hold the higher position, which is deeply inappropriate. The correct expression for acknowledging the hard work of superiors and colleagues of equal or higher rank is お疲れ様です. This is one of the most commonly taught keigo rules in Japanese workplace training.
What is 二重敬語 and why should I avoid it?
二重敬語(にじゅうけいご) — double keigo — is the error of stacking two honorific forms on the same verb. A common example: ✗ お読みになられた combines お〜になる and 〜られる, making it redundant. The correct single form is ✓ お読みになった. Double keigo sounds unnatural and overly stiff even to Japanese ears, and is flagged as incorrect in business Japanese training. One honorific mechanism per verb is always enough.
Do I need keigo for JLPT N3 or N2?
Keigo vocabulary begins appearing on JLPT from N3 and becomes a significant focus at N2 and N1. At N3 you should recognize and understand the most common keigo verbs: いらっしゃる、おっしゃる、参る、申す、いただく、差し上げる、くださる、ご覧になる. At N2, the exam tests selecting the correct keigo form in workplace-scenario sentences. At N1, nuanced distinctions between appropriate humble and respectful patterns are tested. Building keigo knowledge early provides a strong advantage at all upper JLPT levels.
The YoruLearn app drills keigo verb recognition and usage through spaced-repetition fill-in-the-blank exercises that test both the correct keigo type and direction — so you build confident, accurate keigo for real workplace and exam situations.